My books are in the Walmart online bookstore.
Walmart has partnered with the Canadian company Kobo, a worldwide seller of ebooks and ereaders. Frequently, my ebook sales are higher on Kobo than Amazon in several countries, Canada and Japan in particular.
This isn’t surprising since Kobo is owned by Japanese e-commerce giant Rakuten. However, Kobo is more than a two-country company. Wired magazine has called Kobo the “only global competitor to Amazon,” in the ebook market. I welcome this new partnership and the competition it will provide to Amazon.
Kobo ereaders are already available in Walmart stores. There are rumors in the industry that Walmart and Kobo are working on a reading program similar to Kindle Unlimited. Walmart is also rumored to be working on another streaming service in addition to Vudu. If Walmart and Kobo could come together and create their own version of Amazon Prime it could be a win for both readers and publishers.
I remain watchful and hopeful.